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with Qinghai Satellite TV station cross-carriers, Hunan Radio and Television (hereinafter "the Hunan Radio and Television"), the third round of reform is well under way forward.
3 27, Qinghai TV, Hunan Radio and TV stations in Beijing held a joint operating contract signing ceremony of Qinghai Satellite TV, Hunan Radio and Television will be fully responsible for the Qinghai Satellite TV operator. To this end, Qinghai and Hunan side side will form the new company. To industry sources, the department of broadcasting an effort to create several cross-TV Media Group, is a question of co-operation in the meaning.
for this partnership, Hunan Broadcasting Corporation of Long Ouyang Chang-Lin said, "cross-boundary co-operation we have with the Qinghai is the first step, our cooperation with the Qinghai opened up more to new media-level cooperation." " / p> year, Chang-Lin Ouyang has experienced a "dismissal" storm. And the media have speculated that differences in 27 business cards handed reporter, Ouyang Chang-Lin's position was party secretary of Hunan Radio and Television, the station also attend the Lvhuan bin positions were changed in Hunan Radio, Film and Television Bureau.
In fact, this and Hunan Radio and Television Department of the ongoing reform of the third round. According to Ouyang Chang-Lin says that the "change of position is that the Bureau sets to separate the important part of the separation of management from operation, at present, the ongoing consolidation of resources, Zhibofenli, the future will gradually make the media industry chain."
to create cross-TV group
5 19, the Qinghai Satellite TV will officially be branded "Made in Hunan" label.
TV station, according to the Qinghai Jinhe clear introduction in mid-2009, Qinghai, Hunan TV on the Radio and Television dished out to the "Flower Ball\As of March 27 formally signed a contract, less than half a year.
mode of cooperation from both sides, the Golden River Qing said, "This collaboration is a broadcast television system within a framework of cooperation, both sides to form a new joint venture company, Qinghai and Taiwan accounted for 51% stake in the new company, Hunan Radio and Television stocks accounted for 49%, but the main aspects of the management's Hunan Province. "
for the new company's specific circumstances, he did not further disclosed. However, it was understood that in October last year, Qinghai, Hunan Radio and Television and the launch of the Qinghai Satellite TV station trying to co-operative two months time, the Qinghai Satellite TV advertising revenues reached 20 million yuan. Hunan TV in 2009 advertising revenue was 23 billion yuan, Qinghai Satellite TV is only a few thousand yuan.
Since 2000, the Qinghai Satellite TV began to seek external cooperation. Prior to working with the Hunan Radio and Television, Qinghai Satellite Television Center and the Mission in the central network, Rupert Murdoch's News Corp. (STAR), Linktone Ltd. and so on all worked together, but because of policy constraints and other reasons, are in short-term fate of the end.
for both sides of this partnership, the State Administration of Radio, deputy editor, announced that the Division Director Kim Duk-Long, told this reporter that "Administration of Radio Television and Qinghai, Hunan TV support such a mode of cooperation the so-called complementary, win-win cooperation. "
behind such statements, industry insiders said the SARFT's broadcasting system, is pushing forward the reform of the thrust is to create a number of inter-regional TV media Group,
gucci handbags, to achieve bigger and stronger in the field, while the Hunan Radio and Television participate in the operation of the Qinghai Satellite TV is in line with this requirement.
new media business development
for Hunan Radio and Television, the operational significance of the Qinghai Satellite TV, far from it.
2009, the Radio and Television Zhibofenli policy was staged, Shanghai Media Group to implement Zhibofenli first, but quite a mature business model, Hunan Satellite TV in the house but can not be "upside down\role.
Chang-Lin Ouyang revealed that the major trend of triple play, the Qinghai Satellite TV will be further research on new products, new positioning, new models to strengthen the TV to interact with the audience, actively pursuing the television and mobile phones, the Internet integration efforts to build "China's first true interactive TV media platforms."
as to why there is such a change, Ouyang Chang-Lin, said the ratings had only return that is advertising, if the content can be produced in cooperation with the new media, especially in the end product is well on product development, the present you can change the content of the production mode of development, "will allow us to produce better content for our audience terminal services."
in the Qinghai Satellite TV to develop new media business in the process of Hunan Radio and Television has been a move as the Operator. Chang-Lin Ouyang said the Qinghai Satellite TV has been with China Unicom and Tencent in cooperation.
Hunan Radio and Television itself is struggling to find a new media cooperation resources. Early in January, Hunan Radio and Television only new media network platform Golden Eagle Network and easy to the media, into online advertising. Prior to the establishment of Hunan Satellite TV, hand the grand days depending on the media, national network television, and with Taobao co-founded "Hunan Happy Taobao Culture Communication Co., Ltd.\
"Hunan Radio and Television this year, our expansion of new media convergence is a very critical year, and we have done a lot of this attempt, I believe this year will result." Chang-Lin Ouyang said.
reform is ongoing
from the operation of the Qinghai Satellite TV to develop new media business, everything with Hunan Radio and Television conducted the third round of reform-related.
signing day, Lvhuan Bin few words, he only said that as more than two months, the newly appointed Secretary of Hunan Radio and TV, "for the operation of Qinghai, Hunan Satellite TV, radio and television all the approvals are completed with maximum speed . " This highlights the Chang-Lin Ouyang a long time with the tacit understanding, but also unwittingly ridicule of the early January's "dismissal" storm.
1 6,
coach bags, the provincial government said in a statement published in: Chang-Lin Ouyang removed from comrades, general manager of Hunan Radio, Film and TV Group, Hunan TV station (total units) station duties; removed Lvhuan Bin comrades Hunan Economic TV station duties. The two involved in the "dismissal" storm.
Thereafter, the media and the Chang-Lin Ouyang Lvhuan for the whereabouts of bin more than a guess, but not accurate. In fact, Chang-Lin Ouyang The latest position was party secretary of Hunan Radio and Television, the station, the post-Bin Lvhuan Hunan Radio, Film and Television Bureau. This change in position, completing the so-called Chang-Lin Ouyang, Hunan Radio and Television conducted the third round of reform, the first step.
Ouyang Chang-Lin has said that the third round of reform in Hunan Radio and Television, "a large aspect of reform, the Council sets separately, the next is the resource integration, Zhibofenli, after doing the media industry chain."
3 27, newspaper reporter to the Chang-Lin Ouyang further confirmation, he said, "At present, Hunan Radio and Television is working hard to integrate resources, Zhibofenli is the key, the future will do a good job throughout the media industry chain. "
, according to its introduction, the newly established international media in Hunan mango (Group) Co., Ltd. will be included in its various types of production resources, as the main provider of the content side, in the process, will be a clear relationship between ownership and operating assets. The new company,
Hermes handbags, wholly owned by the Hunan Radio and Television.
by the former party secretary of Hunan Radio and Television Wei Wenbin, counts as two previous reforms within the system has been described as a "Cut-off game\The parts of the split, while maintaining the competitive edge, but the real new order has not been established.
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