Guide language: U.S. media reported yesterday that the author said that the United States social gaming start-up companies Playdom CEO John? Pleasant (John Pleasants) at last week's SXSW conference spoke of "the future of social networking games," but to talk to him most people who are interested in is a Facebook game business the current situation.
Following Text of the article:
Pleasant revealed the game on the social networking business,
gucci handbags, many important cases. Social networking game is like a small film industry, the difference between the two is that users can interact with in order to improve the game.
Games Cost
Pleasant disclosure of the most interesting statistics is that game development costs. According to him, each game costs on average 100000-300000 U.S. dollars. When asked about the game of marketing costs, Pleasant, said the costs do not include marketing expenses, marketing costs, R & D costs are usually 50%. But for those hot game, the marketing costs would follow to reach millions of dollars.
big game companies are still in accordance with the current installed base to measure the cost of each. Pleasant said that the current cost of about 50 cents per installation, but if it is a very important game, pre-cost of about 2-3 U.S. dollars per installation.
revenue situation
although many game companies are currently generating revenue through advertising channels, but mainly rely on the game Playdom income transactions, including the virtual goods sales. Currently Playdom 90% of the revenue comes from gaming transactions, the company's 2% of the users for the virtual goods consumption. Then the expenditure of these users, how?
Pleasant said that if a game is paying an average of every 3-6 months, the user time, spending 20 dollars a month, then the game is a success. Based on these data one can calculate the income of the game. Popular games Farmville with Facebook as an example, the game daily active users an average of about 30 million, which means that 60 million people a day pay, if they are spending 20 dollars a month, then the game every month income is 12 million U.S. dollars, nearly 150 million U.S. dollars annually.
MySpace decline in the importance of
Playdom all games are based on the initial MySpace platform, was the first time in March last year, landing Facebook. However, there Playdom 75% of traffic comes from Facebook, MySpace's share continues to decline. But Pleasant said that a stable platform for the benefit of all of the MySpace application developers.
Playdom currently has 350 employees, competitors Zynga only one-third of the size of the monthly active users in particular is very different. Playdom slightly more than 30 million active users monthly people.
difficult to enter the market
pleasant, stressed in his speech the other thing, the market has become increasingly saturated and competitive, and now the game to enter the field of social networking has become increasingly difficult. A variety of games every day landed Facebook, the game stand out from the many it has become very difficult,
Chanel Wallet, perhaps the only way they can bring the popular game is to buy Facebook ad.
Facebook social networking advertising is becoming an important part of the game. Allegedly, Zynga is currently Facebook's biggest advertisers, which makes Facebook business model similar to the early Internet stocks, start-up companies.
new business prospects bright
through the Game Developers Conference in San Francisco, after almost every game is now clear that industry professionals have been concerned about the social networking game, most of the games are in this industry is based on the Facebook platform. With Facebook growing into a gaming platform,
hermes bags, the market will become more competitive, the cost of the game is likely to rise.
Pleasant stressed that the current social networking game is at an early stage, the industry still has a long way to go. (Yifei)
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